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Belmont Abbey College Unveils New Logos

The Tradition Continues

The new academic logo highlights the most recognizable architecture on the Belmont Abbey College campus–the Basilica Mary Help of Christians.

The new mark intends to convey both the Catholic, Benedictine roots of the college, as well as the deep history, with its founding year of 1876 clearly represented. Additionally, the new academic mark with its shield and custom font evokes the excellence and virtue the college hopes to instill in its students.

“We want to inspire a new generation of young men and women to choose the Abbey. With these fresh, cohesive marks, we feel we’re clearly communicating our history, principles and our beliefs. The consistency between the primary marks will also help us more efficiently build awareness for the college.”

– Rolando Rivas | Dir. of Marketing & Communications

“The work and prayers here shall spread God’s blessing over this beautiful country in years to come, when perhaps few of you who are listening to me now shall be among the living.” – Abbot Leo Haid, May 4, 1886 Blessing of the cornerstone of Stowe Hall

Over the next several months, the college will update its electronic media, roll out new stationery and update logos across campus.

New Athletic Mark

The new athletic mark is a fresh redesigned crusader with a regal – yet competitive look. It has a more engaging style than the old mark which was in profile.

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”Our goal was to enhance our brand identity and via the standardization of our marks – logo, font, and colors – across the board, we have created a consistent look that will become more readily identifiable and, thereby, enhance our branding efforts significantly.”

– Stephen Miss | Athletic Director

New Color Palette

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